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Behavioural Finance Overview

The Need for Behavioural Finance

Understanding people’s biases about investment is crucial for financial research.

Behavioural Finance looks at the psychological factors that affect investment decisions. Traditional economic theory misses the human element of investing where behavioural biases prevents us from making the right decisions.

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Key Concepts

Once you understand the need for behavioural finance, you need to understand the fundamentals

The reasons that we don’t always make the right decisions is because of the way our brains process information using heuristic techniques, allowing biases to shape our ideas and seeing the world in a certain context.

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Library

Books

We are continually researching the latest books to better understand Behavioural Finance and what drives it.

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Interesting Articles

We search for relevant and informative articles to stay informed about Behavioural Finance and bring you the latest insights.

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Videos

There are many innovative videos focused on Behavioural Finance that explain the psychology of spending money.

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Quiz

Below are some “simple” quiz questions that could help highlight the biases you may not be aware of.

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