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Through a series of print ads and outdoor billboards, the campaign tells the success stories of well-known partnerships to creatively illustrate the power of one-on-one relationships that produce one-of-one results.

“We take our relationships with our clients very seriously and the 1/1 approach has always been at the core of our business. This campaign is designed to emphasise the importance we place on strong, personal relationships and what they can achieve,” says Sanlam Private Wealth CEO Daniël Kriel. He points out that history is proof that one-on-one relationships create partnerships that thrive – “Steve Jobs and Steve Wozniak, John Smith and Jake White, and Mick Jagger and Keith Richards are but a few examples of relationships that inspired great achievements.”

The new adverts use stories of critically acclaimed partnerships to demonstrate the tremendous achievements and successes made possible through their one-on-one relationship. For example, the collaboration between Steve Jobs and Steve Wozniak resulted in the creation of Apple and ultimately changed the face of technology.

The advertising campaign will be followed by a programme of activity that provides Sanlam Private Wealth clients with exclusive, one-of-one opportunities and bespoke experiences. For more information please visit

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