By Natalie Jabangwe, 28 June 2021
Natalie Jabangwe, Group Digital Executive Officer at Sanlam, says, “As the world faces myriad problems that seem too large for individuals to solve, we’re proud to be associated with the possible solution using digital innovation and environmental best practice that will equip citizens to understand more deeply their role in living sustainably.”
The coalition brings together a global network of financial, e-commerce, digital, and consumer goods and services companies with experts in sustainability, and nature and biodiversity conservation. The new network will share best practices in encouraging individuals to take positive actions in daily life to create planet-friendly outcomes. Each coalition member will endeavour to pursue locally relevant approaches to driving sustainable consumer behaviours by advancing people-centric, tech-enabled and innovation-oriented engagement models.
The coalition holds the potential to scale green action as a norm which is encouraged, recognised and rewarded leveraging technology and innovation models.
Examples of this work in practice include:
The coalition aims to promote knowledge sharing to inspire innovative green tech solutions around the world, helping each payment platform and consumer goods company to focus on green behaviours most relevant to their audience.
Jabangwe adds: “We believe that technology-enabled solutions hold the key to designing a financial system and an economy where people are at the centre of the green transition.”
Marianne Haahr, spokesperson for the ‘Every Action Counts’ coalition and Executive Director of Green Digital Finance Alliance, said: “This new coalition wants to creatively leverage technology and partnerships to enhance green awareness and catalyse green action for 1 billion people by 2025. We want to encourage consumer behaviour that can become a driver of nature conservation and regeneration.
“We see a future where economic growth can coexist with, and even support, nature conservation and climate action, which is why we are bringing together partners who can help champion this vision for our global economy.”
Inger Andersen, Executive Director of UN Environment Programme, a supporter of ‘Every Action Counts’, said: “Nature provides the air we breathe, the water we drink, the food we eat, but we have not been so kind in return. I welcome this coalition aiming to empower 1 billion people to become part of creating a world where everyday actions and choices combat climate change and end biodiversity loss. As we embark on the UN Decade on Ecosystem Restoration, putting people at the centre of the green transition is key.”
Launch partners are: Ant Group (China), BBVA (Spain), BigPay (Malaysia), DANA (Indonesia), FNZ (UK), GCash (Philippines), Lazada Group (Singapore), Mastercard (US), MTN (South Africa), Paytm (India) and Telenor Microfinance Bank (Pakistan).
Experts working with the coalition include Siegmar Otto, a leading researcher on sustainable consumer behaviour and human-computer interaction; Professor Richard Wood of the Industrial Ecology Programme at NTNU (Norwegian University of Science and Technology); and Environmental Engineer, Francesca Verones, also at NTNU.
The coalition was launched by the Green Digital Finance Alliance, a not-for-profit organisation designed to leverage digital technologies and innovations to enhance financing for sustainable development. The ‘Every Action Counts’ coalition aims to work with like-minded partners including international organisations, private sector corporates and subject matter experts to creatively leverage technology and partnerships to enhance green awareness and green action of 1 billion people around the globe by 2025.
For more information visit the Green Digital Finance Alliance website.