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The iTrade Fantasy League is aimed at exposing social media users to the vibrant world of online share trading. In what may be a world first, Facebook fans can over a nine-month period vote for their favourite stock picks in a real share portfolio, and stand a chance to share in the profits.

Sanlam iTrade will again invest R1 million in the portfolio. Fans will be given a basket of about 100 shares and ETFs in five sectors – ETFs, Resources, Financials, Retailers and Industrials – and vote to reduce these picks to the top 20. Additional shares will be voted on or off over the following months. “Our Facebook fans will effectively be the portfolio managers over the nine months and manage the portfolio by ‘liking’ or ‘unliking’ a share,” says Gerhard Lampen, head of Sanlam iTrade.

Fans who accurately predict the actual profit of the portfolio at the end of the league in November 2014 will share in the profit of the portfolio, with 60% of the profit going to the fan whose guess was closest to the value, 20% to second closest, 10% to third closest and the final 10% to charity.

“The number of fans who participated in last year’s iTrade Fantasy League far exceeded our expectations – with more than 5 000 fans on our Facebook page. It showed us that South Africans have a real need to learn more about online share trading. It is a great ‘do-it-yourself’ form of investing, but unfortunately, many prospective investors find it intimidating because they lack knowledge. By watching the portfolio perform over the coming months, fans will learn about the JSE and the fundamentals of stock broking,” says Lampen.

Last year’s iTrade Fantasy League outperformed the JSE All Share Index – the latter increased by 13% over the nine-month period while the Fantasy League portfolio profit was 17.6%. The profit of R167 000 was shared by the three winners: Mark Anthony Swartz, Walter Biesenbach and Thabong Malatjie. More than R16 000 was donated to the Childhood Cancer Foundation of South Africa (CHOC).

“It was a great learning experience for all of us, and we hope that this year, more people will make use of the opportunity to increase their knowledge of the exciting world of online share trading,” concludes Lampen.

For more information, visit

Distributed by:
Elysa Miller
Account manager
Atmosphere Communications
Tel: 021 469 1572 / 072 142 5159

On behalf of:
Gerhard Lampen
Head Sanlam iTrade
Tel. 011 778 6614 / 082 552 6096
Twitter handle: @iSayiTrade

Sanlam Life Insurance is a licensed financial service provider.
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